View Brandbank Data

Manage

Bloo Premium Self Active Flower Blue Water 50g (5000325056770)

Added to BrandBank data: 27/08/2026 18:00
Requested at: 21/09/2026 15:29
Result at: 25/09/2026 12:45
Result: Found

Attributes

Other Information: Certified as child safe DIN EN 862 (2016) © A.I.S.E.

Recycling Info

Preparation and Usage: Clean the bloo way - daily, weekly Hang the toilet block on the rim of the toilet where the water flow is best. Safe for septic tanks.

Country

Brand: Bloo

Return To: Consumer Advice: +44 (0) 800 051 4433 IRL 1800 535 634 consumer.response@henkel.com www.henkel.co.uk www.bloo.com UK: Henkel Ltd, Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RQ, United Kingdom. Tel: +44 (0) 1442 278000 IRL: Henkel Ireland Distribution Ltd, Tallaght Business Park, Whitestown, Dublin 24, D24 YH42, Ireland. Tel: +353 (0) 14046514

Storage Type: Ambient Type

Pack Type: Blister Pack Type

Features: Continuous Cleaning Even Between Flushes
Long-lasting freshness - leaves a pleasant scent in the bathroom
4-Function Formula – With its 4-function formula, this toilet rim block provides continous dirt removal, visible action, anti-limescale effect, and a fresh scent.
Visible Cleaning – This Bloo toilet rim block features visible active cleaning, which turns the water blue as it freshens the toilet.
Sustainable Packaging – The blister packaging is made of 98% recycled plastic and 80% recycled paper. The basket of this toilet cleaner is made of 30% recycled plastic.
Easy to Use – Simply hang the scented toilet rim block on the rim of the toilet bowl and adjust it to the water flow. Activate it with the first flush to experience cleanliness and freshness in the bathroom.

Standardised Brand: Bloo Brand

Product Marketing: Bloo Self Active Flower Toilet Rim Block with 100% more cleaning power* The Bloo Self Active hanging toilet rim block has a special Self Active cleaning technology, which continuously cleans organic dirt, event between flushes, with its special bio-ingredients. Keeping your toilet sparkling clean while releasing a long-lasting freshness. After every use, experience cleaning power with the added benefit of the pleasant Flower scent. See visible cleaning as the water turns blue and a long-lasting fresh scent fills the bathroom. Bloo Self Active toilet rimblock has a 4-function formula: 1. Continuous cleaning foam cleans the toilet non-stop even between flushes. 2. Blue Water and foam make cleaning performance clearly visible. 3. Anti-Limescale protection prevents limescale formation. 4. Extra Freshness leaves a long-lasting fresh scent in the bathroom. Easy to use: Simply hang the scented toilet rim block on the rim of the toilet bowl and adjust it to the water flow. Get it activated with the first flush to experience cleanliness and freshness in the bathroom. Check out the other variants from the Bloo Self Active Collection, Bleach and Lavender, to discover new scents. The blister is made of 98% recycled plastic. Bloo formula is 95% biodegradable and we use 100% renewable electricity at our production plant. *against organic dirt compared to other Bloo rim blocks

Brand Marketing: Bloo toilet care products provide cleanliness and freshness to your toilet at any time with less effort from your side! Clean the better Bloo way!

Safety Warning: WARNING: Causes skin irritation. Causes serious eye irritation. If medical advice is needed, have product container or label at hand. Keep out of reach of children. Wear protective gloves/eye protection. IF ON SKIN: Wash with plenty of water. IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing. If eye irritation persists: Get medical advice/attention. Dispose of contents/container in accordance with national regulation.

Numeric Size: Numeric Size 50

Unit (Specific): Grams Unit (specific)

Pack Size: 50

Unit (Free Text): g

Average Measure

Ingredients: > 30% Anionic Surfactants
< 5% Non-Ionic Surfactants
Perfumes (Linalool, Linalyl Acetate, Citronellol, Amyl salicylate, Geraniol, Alpha-Isomethyl ionone, Rose Ketones, Isoeugenyl Acetate)

Recycling Scheme

Recycling Other Text: 98% Recycled plastic in blister

Distributor Address: UK: Henkel Ltd, Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RQ, United Kingdom. IRL: Henkel Ireland Distribution Ltd, Tallaght Business Park, Whitestown, Dublin 24, D24 YH42, Ireland.

Telephone Helpline: +44 (0) 800 051 4433
IRL 1800 535 634
UK: +44 (0) 1442 278000
IRL: +353 (0) 14046514

Email Helpline: consumer.response@henkel.com

Web Address: www.henkel.co.uk
www.bloo.com

Alternative Description: Supplier Preferred Product Name Bloo Self Active Flower Toilet Rim Block 50g

Description Breakdown

Company Name: Henkel Ltd / Henkel Ireland Distribution Ltd

Company Address: UK: Henkel Ltd, Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RQ, United Kingdom. IRL: Henkel Ireland Distribution Ltd, Tallaght Business Park, Whitestown, Dublin 24, D24 YH42, Ireland.

Provenance Statement: Made in Serbia

Recycling Preparation Instructions: Rinse Cup

{
    "description": "Bloo Premium Self Active Flower Blue Water 50g",
    "gtin": "5000325056770",
    "brandbankCode": "16390793",
    "pvid": "16390793",
    "pid": "6868210",
    "subscriber": {
        "id": 42209,
        "code": "ADYL001"
    },
    "versionDateTime": "2026-04-17T13:58:32Z",
    "targetMarkets": [
        "GB",
        "IE"
    ],
    "updateType": "AddOrUpdate",
    "eu1169Compliance": "Unspecified",
    "defaultLanguage": "en-GB",
    "categories": [
        {
            "level": 1,
            "code": "16",
            "description": "Kitchen & Bathroom"
        },
        {
            "level": 2,
            "code": "07",
            "description": "General Cleaners"
        },
        {
            "level": 3,
            "code": "05",
            "description": "Bleach & Toilet Cleaners"
        }
    ],
    "images": [
        {
            "shotTypeId": 1,
            "shotType": "ID Shot",
            "mimeType": "image\/png",
            "thumbprint": "lHcO6WyZ4ol2UnSu7BYXgA==",
            "url": {
                "href": "https:\/\/assets.brandbank.com\/stream\/downloadbound\/db706a57-e0a0-4903-8a12-6e0907150897",
                "expiryDateTime": null
            },
            "measurementUnit": "px",
            "width": 500,
            "height": 500
        }
    ],
    "objects": [],
    "assets": [],
    "languages": [
        {
            "language": "English (British)",
            "code": "en-GB",
            "description": "Bloo Premium Self Active Flower Blue Water 50g",
            "groupingSets": [
                {
                    "name": "All Attributes",
                    "attributes": {
                        "otherInformation": "Certified as child safe DIN EN 862 (2016)\n\n\u00a9 A.I.S.E.",
                        "recyclingInfo": [
                            {
                                "nameId": 1841,
                                "nameValue": "Blister",
                                "lookupId": 132238,
                                "lookupValue": "Recycle"
                            },
                            {
                                "nameId": 1847,
                                "nameValue": "Card",
                                "lookupId": 132238,
                                "lookupValue": "Recycle"
                            },
                            {
                                "nameId": 1852,
                                "nameValue": "Cup",
                                "lookupId": 132238,
                                "lookupValue": "Recycle"
                            }
                        ],
                        "preparationAndUsage": "Clean the bloo way - daily, weekly\n\nHang the toilet block on the rim of the toilet where the water flow is best. Safe for septic tanks.",
                        "country": [
                            {
                                "nameId": 195,
                                "nameValue": "Country of Origin",
                                "lookupId": 7595,
                                "lookupValue": "Serbia",
                                "lookupCode": "RS"
                            }
                        ],
                        "brand": [
                            "Bloo"
                        ],
                        "returnTo": "Consumer Advice:\n+44 (0) 800 051 4433\nIRL 1800 535 634\nconsumer.response@henkel.com\nwww.henkel.co.uk\nwww.bloo.com\nUK: Henkel Ltd,\nWood Lane End,\nHemel Hempstead,\nHertfordshire,\nHP2 4RQ, \nUnited Kingdom.\nTel: +44 (0) 1442 278000\n\nIRL: Henkel Ireland Distribution Ltd,\nTallaght Business Park,\nWhitestown,\nDublin 24,\nD24 YH42,\nIreland.\nTel: +353 (0) 14046514",
                        "storageType": [
                            {
                                "nameId": 190,
                                "nameValue": "Type",
                                "lookupId": 271,
                                "lookupValue": "Ambient"
                            }
                        ],
                        "packType": [
                            {
                                "nameId": 197,
                                "nameValue": "Type",
                                "lookupId": 278,
                                "lookupValue": "Blister Pack"
                            }
                        ],
                        "features": [
                            "Continuous Cleaning Even Between Flushes",
                            " Long-lasting freshness - leaves a pleasant scent in the bathroom",
                            "4-Function Formula \u2013 With its 4-function formula, this toilet rim block provides  continous dirt removal, visible action, anti-limescale effect, and a fresh scent.",
                            "Visible Cleaning \u2013 This Bloo toilet rim block features visible active cleaning, which turns the water blue as it freshens the toilet.",
                            "Sustainable Packaging \u2013 The blister packaging is made of 98% recycled plastic and 80% recycled paper. The basket of this toilet cleaner is made of 30% recycled plastic.",
                            "Easy to Use \u2013 Simply hang the scented toilet rim block on the rim of the toilet bowl and adjust it to the water flow. Activate it with the first flush to experience cleanliness and freshness in the bathroom."
                        ],
                        "standardisedBrand": [
                            {
                                "nameId": 224,
                                "nameValue": "Brand",
                                "lookupId": 13384,
                                "lookupValue": "Bloo"
                            }
                        ],
                        "productMarketing": "Bloo Self Active Flower Toilet Rim Block with 100% more cleaning power*\n\nThe Bloo Self Active hanging toilet rim block has a special Self Active cleaning technology, which continuously cleans organic dirt, event between flushes, with its special bio-ingredients. Keeping your toilet sparkling clean while releasing a long-lasting freshness. After every use, experience cleaning power with the added benefit of the pleasant Flower scent. See visible cleaning as the water turns blue and a long-lasting fresh scent fills the bathroom.\n\nBloo Self Active toilet rimblock has a 4-function formula:\n\n1. Continuous cleaning foam cleans the toilet non-stop even between flushes.\n2. Blue Water and foam make cleaning performance clearly visible.\n3. Anti-Limescale protection prevents limescale formation.\n4. Extra Freshness leaves a long-lasting fresh scent in the bathroom.\n\nEasy to use: Simply hang the scented toilet rim block on the rim of the toilet bowl and adjust it to the water flow. Get it activated with the first flush to experience cleanliness and freshness in the bathroom.\n\nCheck out the other variants from the Bloo Self Active Collection, Bleach and Lavender, to discover new scents.\n\nThe blister is made of 98% recycled plastic. Bloo formula is 95% biodegradable and we use 100% renewable electricity at our production plant.\n\n*against organic dirt compared to other Bloo rim blocks",
                        "brandMarketing": "Bloo toilet care products provide cleanliness and freshness to your toilet at any time with less effort from your side! Clean the better Bloo way!",
                        "safetyWarning": "WARNING: Causes skin irritation. Causes serious eye irritation. If medical advice is needed, have product container or label at hand. Keep out of reach of children. Wear protective gloves\/eye protection. IF ON SKIN: Wash with plenty of water. IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing. If eye irritation persists: Get medical advice\/attention. Dispose of contents\/container in accordance with national regulation.",
                        "numericSize": [
                            {
                                "nameId": 926,
                                "nameValue": "Numeric Size",
                                "text": "50"
                            }
                        ],
                        "unitSpecific": [
                            {
                                "nameId": 927,
                                "nameValue": "Unit (specific)",
                                "lookupId": 12570,
                                "lookupValue": "Grams",
                                "lookupCode": "g"
                            }
                        ],
                        "packSize": [
                            "50"
                        ],
                        "unitFreeText": [
                            "g"
                        ],
                        "averageMeasure": [
                            {
                                "nameId": 928,
                                "nameValue": "Average Measure (e)"
                            }
                        ],
                        "languagesOnPack": [
                            {
                                "nameId": 1001,
                                "nameValue": "English"
                            }
                        ],
                        "ingredients": [
                            "> 30% Anionic Surfactants",
                            "< 5% Non-Ionic Surfactants",
                            "Perfumes (Linalool, Linalyl Acetate, Citronellol, Amyl salicylate, Geraniol, Alpha-Isomethyl ionone, Rose Ketones, Isoeugenyl Acetate)"
                        ],
                        "recyclingScheme": [
                            {
                                "nameId": 1878,
                                "nameValue": "OPRL"
                            }
                        ],
                        "recyclingOtherText": [
                            "98% Recycled plastic in blister"
                        ],
                        "distributorAddress": "UK: Henkel Ltd,\nWood Lane End,\nHemel Hempstead,\nHertfordshire,\nHP2 4RQ,\nUnited Kingdom.\n\nIRL: Henkel Ireland Distribution Ltd,\nTallaght Business Park,\nWhitestown,\nDublin 24,\nD24 YH42,\nIreland.",
                        "telephoneHelpline": [
                            "+44 (0) 800 051 4433",
                            "IRL 1800 535 634",
                            "UK: +44 (0) 1442 278000",
                            "IRL: +353 (0) 14046514"
                        ],
                        "emailHelpline": [
                            "consumer.response@henkel.com"
                        ],
                        "webAddress": [
                            "www.henkel.co.uk",
                            "www.bloo.com"
                        ],
                        "alternativeDescription": [
                            {
                                "nameId": 2066,
                                "nameValue": "Supplier Preferred Product Name",
                                "text": "Bloo Self Active Flower Toilet Rim Block 50g"
                            }
                        ],
                        "taggableIngredients": [
                            {
                                "text": [
                                    "> 30% Anionic Surfactants",
                                    "< 5% Non-Ionic Surfactants",
                                    "Perfumes (Linalool, Linalyl Acetate, Citronellol, Amyl salicylate, Geraniol, Alpha-Isomethyl ionone, Rose Ketones, Isoeugenyl Acetate)"
                                ]
                            }
                        ],
                        "descriptionBreakdown": [
                            {
                                "nameId": 1997,
                                "nameValue": "Functional Name",
                                "text": "Blue Water"
                            },
                            {
                                "nameId": 1998,
                                "nameValue": "Variant",
                                "text": "Flower"
                            }
                        ],
                        "companyName": [
                            "Henkel Ltd \/ Henkel Ireland Distribution Ltd"
                        ],
                        "companyAddress": "UK: Henkel Ltd,\nWood Lane End,\nHemel Hempstead,\nHertfordshire,\nHP2 4RQ, \nUnited Kingdom.\n\nIRL: Henkel Ireland Distribution Ltd,\nTallaght Business Park,\nWhitestown,\nDublin 24,\nD24 YH42,\nIreland.",
                        "cLPRegulation": [
                            {
                                "nameId": 2062,
                                "nameValue": "Exclamation Point",
                                "lookupId": 51841,
                                "lookupValue": "Warning"
                            }
                        ],
                        "aISEWarnings": [
                            {
                                "nameId": 2071,
                                "nameValue": "Do not ingest. If product is ingested then seek medical advice"
                            },
                            {
                                "nameId": 2067,
                                "nameValue": "Keep away from children"
                            },
                            {
                                "nameId": 2068,
                                "nameValue": "Keep away from eyes. If product gets into eyes rinse thoroughly with water"
                            },
                            {
                                "nameId": 2070,
                                "nameValue": "People with sensitive or damaged skin should avoid prolonged contact with the product"
                            }
                        ],
                        "sEOMetatag": [
                            "Toilet Rim Block",
                            "Rim Block",
                            "Hanging Toilet Rim Block",
                            "Scented Toilet Rim Block",
                            "Blue Water ",
                            "Rim Block Toilet Hanger ",
                            "Anti Limescale ",
                            "Automatic Toilet Rim Block",
                            "Toilet Rim Block Hanger ",
                            "Rim Block Toilet ",
                            "Scented Toilet Rim Block ",
                            "Bloo",
                            "Hanger ",
                            "Hanging Toilet Rim Block ",
                            "Rim Block Toilet ",
                            "Flower ",
                            "Rim Block Toilet Rim hanger Block "
                        ],
                        "provenanceStatement": "Made in Serbia",
                        "recyclingPreparationInstructions": [
                            {
                                "nameId": 4936,
                                "nameValue": "Cup",
                                "lookupId": 139367,
                                "lookupValue": "Rinse"
                            }
                        ]
                    }
                }
            ]
        }
    ]
}